BEEF: The official protein of Ironman 70.3 Boise
Boise-The Idaho Beef Council, marketing arm for Idaho’s beef producers, and World Triathlon Corporation, organizers of the Ironman 70.3 Boise, are proud to announce a multi-year partnership making beef the official protein of Ironman 70.3 Boise.
Athletes spend hours training in preparation for the event – repairing and rebuilding fatigued muscles is critical for peak performance. Beef helps rebuild and maintain muscle mass, provides energy and is a nutrient powerhouse. For these reasons, the Idaho Beef Council signed on to be a category-exclusive sponsor of the Ironman 70.3 Boise. As part of the sponsorship, beef will be available to athletes following the race in the BEEF recovery zone and to spectators at the post-race food area and various locations throughout the race course.
“Smart food choices are critical when competing at the Ironman level. It made sense for us to partner with someone like the Idaho Beef Council because beef not only taste good, but is a superior protein that provides a number of nutritional benefits to athletes,” said Andy Giancola, Director of Sponsorship and Licensing for World Triathlon Corporation.
"The Idaho Beef Council and the beef producers of Idaho are committed to health and wellness,” said Traci O’Donnell, Executive Director of the Idaho Beef Council. “We believe an active lifestyle is a healthy lifestyle and this sponsorship provides us the opportunity to showcase beef as a nutrient-rich, premier lean protein- a key part of a well-balanced diet - in an environment that cultivates the importance of an active lifestyle. What better way to experience the Power of Protein than through an Ironman, the ultimate endurance test?"