Friday, July 17, 2009


Boise--Beef lovers – it’s time to celebrate. Whether it’s the All-American hamburger or a thick steak fired up on the grill, this is the season of outdoor activities and backyard barbecues. Not only that, in recognition of the significant contributions the beef industry makes to Idaho and the important role of beef in the diet, July has been declared Idaho Beef Month by Governor C.L. “Butch” Otter.

Idaho beef producers are committed to providing wholesome, nutritious, safe and delicious beef for consumers. They are proud of their role in feeding our nation. That’s why, through their Beef Checkoff Program, Idaho beef producers are celebrating Idaho Beef Month in July. Beef Month, coordinated by the Idaho Beef Council, promotes consumer awareness of beef’s versatility, nutritional value and economic contributions to Idaho.

2009 marks the 8th annual month-long celebration. Plans for this July include Idaho Beef Night promotions with the Idaho Falls Chukars and Boise Hawks minor league baseball teams, a Grill Master Beef BBQ Challenge and contest with Broulim’s grocery stores throughout Eastern Idaho, and a free beef giveaway at each performance of the Snake River Stampede Rodeo, along with a consumer advertising campaign.

In addition, the Idaho Beef Council encourages all beef lovers to celebrate Idaho Beef Month by enjoying their favorite beef dishes. And, to help consumers enjoy beef this month, the Idaho Beef Council is offering a new brochure Thrill of the Grill to anyone who would like a copy. The brochure features mouthwatering beef recipes, beautiful color photos, tips for cooking the perfect burger and steak, and a chart that includes both charcoal and gas grilling guidelines to assure foolproof results whatever your grilling choice – steaks, burgers or kabobs. To obtain your free copy, contact the Idaho Beef Council at or (208) 376-6004.

Beef remains extremely popular with consumers and is the number one protein in America according to USDA consumption data. Plus, beef is a top food source of protein, zinc, and vitamin B-12 in the American diet. Today’s beef is leaner than ever. Many cuts you find at the grocery store today are 20% leaner than they were 15 years ago. Twenty-nine cuts of beef qualify as “lean” under government labeling guidelines including 10 of the top 12 most popular cuts, such as Sirloin and T-bone steaks, Tri Tip and 95% ground beef.

Cattle production is big business in Idaho generating $1.09 billion in cash receipts from cattle and calves during 2007. There are currently 2.23 million head of cattle on Idaho farms and ranches valued at approximately $2.83 billion.

Additionally, Idaho is a significant contributor to our nation’s strong beef industry. The state ranks 11th nationally in inventory of cattle. In January 2008, there were 95.4 million cattle in the United States.

For more information on beef or the beef industry, contact the Idaho Beef Council at (208) 376-6004 or visit us online at

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