Illinois Research Shows Reduced Trust in Modern Farming
Chicago--New consumer research by a coalition of farm organizations confirms that Illinois consumers care about who produces their food, but are misinformed about the family farmers who really grow and raise the majority of food produced in Illinois.
Extensive research from April to July showed the Illinois farmer is still held in substantial esteem by the public. But research also showed consumers have reduced trust in modern farming techniques and profound doubts about how their food is produced.
Farm organizations in the coalition, calling themselves “Illinois Farmers,” include the Illinois Farm Bureau, Illinois Beef Association, Illinois Corn Marketing Board, Illinois Pork Producers Association and Illinois Soybean Association. The cooperative efforts were announced today, which is Ag Day at the Illinois State Fair.
“We who farm need to change the way we relate to consumers,” said Philip Nelson, a Seneca farmer and Illinois Farm Bureau president. “We must listen to their concerns even more than in the past, and open the gates and doors of our farms to rebuild trust in the way we really farm today.”