Monday, August 2, 2010

Potato News

Lay’s Hits the Road with Traveling Farm Tour

New York--Lay's potato chips is bringing its farm-to-table message to its customers with a mobile greenhouse “farm” that is traveling to New York, Los Angeles and four other cities.Visitors to the 70-foot-long, 10-foot-wide and 14-foot-high traveling greenhouse can see potato plants along with other interactive displays. Consumers can find out about the tour via Facebook, Twitter and any local media coverage.

Texas Potato farmer Jack Wallaceis travelling with the exhibit. He's one of the mainstays of Lay's ongoing chip ads and on hand for the New York City stop. Wallace, with his father Big Jack, was also featured in the Fiesta Bowl TV ads in January, meant to help draw out the story of their potato chips by connecting their image to the folks running their potato-growing operations around the country. No word yet from Lays if they plan on adding an Idaho potato farmer.

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