25th AFBF Thanksgiving Survey to be Released Friday
Washington--As the American Farm Bureau Federation prepares later this week to release the 2010 survey results of how much the average Thanksgiving dinner will cost, Marsha Purcell, AFBF’s director of membership and program development, who helped created the survey, explains how it all started.
“I’ve always been interested in engaging consumers in what we’re doing in agriculture and that was one of the ways I thought we could really reach out to people who might not understand food and where it came from and have them have a better understanding of what it costs to purchase the food,” Purcell said. “Many times in the shopping cart there were a lot of things other than food items and that was one of the other messages we were trying to deliver.”
The Thanksgiving survey tracks the average prices of a turkey and all the basic fixings submitted by independent shoppers nationwide. This year’s survey will be released Friday.