Thursday, December 16, 2010

Season of giving

Ranchers Fight Hunger

Boise--Officials from Idaho Beef Council, the Idaho Cattle Association, the Idaho CattleWomen, Agri Beef Co. teamed up with the Idaho Foodbank and the Salvation Army to present $80,000 dollars in beef, cash and donated labor in an effort to feed the hungry this holiday season.

Charles Lyons of Percy Ranch of Mountain Home is the President of the Idaho Cattle Association, he says the donation is an annual event. "It helps show what ranchers do, we feed people, thats what we do. It's an honor to help feed people who might be down on their luck this holiday season."

USDA guidelines recommend consuming an average of 6 ounces of protein per day, per person for a healthy diet. Beef Counts is a program designed to provide a consistent supply of high-quality protein throughout the year to the Foodbank. This is done through cash and animal contributions made by Idaho cattle ranchers, then matched by Agri Beef Co.

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