Saturday, April 23, 2011

Strong Bacon Demand Pushing Pork Belly Prices to Record

New York--Pork belly prices are on pace to set records this summer as demand for bacon skyrockets. The big jump in bacon use is coming mostly from fast-food restaurants and casual dining establishments that are adding bacon to everything from salads to ice cream sundaes.

About 44 percent of U.S. consumers will eat bacon within a two-week period, which is a record high, according to consumer research conducted by the NPD Group, a Port Washington, N.Y.-based market research firm. Much of the growth comes from cooks using bacon as an ingredient to enhance the taste of a dish, according to the NPD study.

Market Watch article

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