America’s Cattle Farmers & Ranchers Eager to Help Consumers Use New Icon
to Build Healthier Diets with Lean Beef
BOISE-The new my plate icon released by the U.S. Department of Agriculture and the Department of Health and Human Services, offers simple steps to build healthier diets. This straightforward visual gets food back to the basics, illustrating how to create a healthful plate with a balanced mix of nutrition from a variety of food groups.
Recognized by the 2010 Dietary Guidelines Advisory Committee as a nutrient-dense food, lean meats – including lean beef – make it easier to “enjoy our food, but eat less” as the 2010 Dietary Guidelines for Americans encourage.
“More than 90 percent of Americans already enjoy the taste of beef. And now with the knowledge of how lean beef fits perfectly into the Dietary Guidelines recommendations and graphic, they have even more reasons to enjoy it and feel good about it,” said Shalene McNeill, PhD, RD, executive director of human nutrition research, National Cattlemen’s Beef Association, which contracts to manage programs for The Beef Checkoff.
"More significantly, nutrient-rich lean beef is an essential building block for building a satisfying and healthy plate that’s full of great taste and good nutrition. Just one 3-ounce serving of lean beef supplies nearly half of the Daily Value for protein, plus nine other essential nutrients, in about 150 calories.”
In fact, research suggests that including lean beef in a heart-healthy diet provides more variety to the diet, which can help improve long-term adherence.
America’s farmers and ranchers, through the Beef Checkoff, look forward to helping families incorporate this tool into their lifestyles, as part of their long-standing commitment to help Americans build healthier diets with lean beef. Please visit BeefItsWhatsForDinner.com to learn more about the favorite lean cuts of beef, find delicious recipes and discover how to lean on beef to build a healthful plate that meets the 2010 Dietary Guidelines recommendations.