Monday, June 13, 2011

Just in--2011 AFBF PR Conference--Virginia Beach


We neeed to be better listeners--P. Allen Smith


Virginia Beach--Renowned garden guru P. Allen Smith says that America has a new lost generation.


Its millions of housewives that long for information on their food and knowledge--little things like how to plant a tree.


Smith's Garden Home show on PBS is in 98-percent of American homes. He told the AFBF's Annual PR Conference that consumers want honesty, and that Farm writers need to have a conversation with their readers, not only that but they need to have a dialogue and embrace it.



Smith is an award-winning garden and lifestyle designer and host of the public television program, and the syndicated 30-minute show P. Allen Smith Gardens.



Smith says Americans are interested in garden successes and failures, "We reached out to consumers and we got to know them, any success I have had, its because I've had to be a good listener," he told the group. "Our customers are overwhelmingly females, they make the buying decisions at home."



In these times Smith says Consumers are looking for less-expensive food and garden products but cautions that they are more discriminating. "Bigger is not better, high quality is better and accountability is crucial in the market place," Smith said.



Smith is one of America's most recognized and respected garden design experts, providing ideas and inspiration through multiple media venues. He is the author of the best-selling Garden Home series of books published by Clarkson Potter/Random House, including Bringing the Garden Indoors: Container, Crafts and Bouquets for Every Room, published in 2009.

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