Wednesday, November 9, 2011

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Farmers Alliance Undergoes Positive Change in First Year

Washington--In an interview with Farm Futures, American Farm Bureau Federation President Bob Stallman said the U.S. Farmers and Ranchers Alliance has undergone a positive change in its first year. Stallman serves as chairman of USFRA, which was formed last November.

“Obviously with an effort of this magnitude there was skepticism about us being able to pull it off,” Stallman told Farm Futures. “But we’ve shown through the activities of this first year that we’re very capable of raising the funds and resources that we need to, that we're perfectly capable of putting together strategic communications programs and implementing them, and we were certainly successful with our kick off in September with The Food Dialogues, and right now I think we’ve converted a lot of people and they believe we can be successful at trying to engage with consumers.”

Stallman said USFRA is putting together a comprehensive communications plan for 2012. Communication training for farmers and ranchers will be emphasized next year.

“We’ve known all along that for this to be successful we have to create that direct conversation with consumers and farmers and ranchers,” Stallman said. “Consumers want that direct connection with those who raise and grow their food. Farmers and ranchers sometimes are a little reluctant to step out of their comfort zone and have those kinds of conversations, so we are going to move forward and identify those farmers and ranchers who are willing to step up on behalf of the Alliance, on behalf of U.S. agriculture, to engage with consumers, listen to them, answer their questions, very directly, very openly, a lot of transparency.”

Farm Futures article

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