Food Trends for 2012- “The Times They are A-Changin’”
Washington--Food trends for 2012 will look a lot different than they did in 2011, according to Phil Lempert, a.k.a. the “Supermarket Guru,”who says 2012 “may be one of the most exciting—and game-changing—years in the food world.”
Most noteworthy are trends in how consumers will eat, shop and communicate about eating and shopping. According to Lempert, consumers will never have to eat or shop alone again. “It is about connection, conversation and a sense of community,” said Lempert on his blog. “It is estimated that 30 percent of today’s U.S. workforce is made up of independents—as a result they have a greater desire to be in a shared food experience.” Social media apps, food trucks and mobile marketing will bring “unknown people together with common likes,” said Lempert.
Another change: there will be an increased (if possible) interest in farm to fork. Lempert credits farmers with being more forthcoming and outgoing with consumers in the food arena. “A growing number of farmers are leading the conversation by using blogs and social media sites to bring the story of the American farmer to consumers,” says Lempert. Also, “expect to see more advertising and television programs starring these real food experts,” he said.
Lempert also believes that men will start doing more of the shopping, because more of them are staying at home due to the economy; added sugars will be greatly reduced in many foods and drinks; and brands will start focusing more on the “sounds” of food as a way to entice consumers.