Tuesday, March 25, 2014

Just in


Julie Borlaug: PR on Biotech Crops Falls Short

Des Moines--Julie Borlaug, granddaughter of renowned crop scientist Norman Borlaug, told the Des Moines Register that proponents of modern agriculture, led by supporters of genetic modification technology, need to do better in communicating with the public about the work of farmers and why seeds that boost yields and are resistant to drought, among other threats, are needed. "If we all step back and reconstruct what we want to tell people, what our messaging is and make it a little more personal and a little more comprehensible to people who are so far removed from agriculture, I think we would start winning the day," she said.

A celebration honoring the 100th birthday of Norman Borlaug in Washington, D.C., this week will include the unveiling of his statue in the U.S. Capitol. 

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