Tuesday, June 28, 2016

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Idaho Beef Council Celebrates Idaho Beef Month  
Boise-Governor C.L. “Butch” Otter has declared that July is Idaho Beef Month and this year marks the 15th annual month-long celebration. Idaho Beef Month celebrates the significant contributions the beef industry makes to Idaho and the important role of beef in a healthy and balanced diet. 
To celebrate Beef Month this year, the Idaho Beef Council will debut a new display at the Boise airport. The display features a giant steer, coined Bubba, surrounded by a replica of Idaho’s ranches. Bubba will be located by the baggage claim. 
If you find yourself waiting on your luggage after a flight or waiting to pick up family or a friend, make sure to snap a selfie and share on the IBC’s Facebook or Instagram page with the hashtags #smileandsaybeef and #idahobeefcouncil. Those who do will have a chance to win free beef for a year! Bubba will be in the airport beginning late June through early September. 

Idaho’s ranchers are committed to providing a wholesome, nutritious, safe and delicious product to consumers and are proud of their role in feeding our nation.  Join Idaho’s cattle ranchers in celebrating Beef Month by visiting the airport and snapping a selfie, enjoying your favorite beef dish, and thanking your local rancher.   

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