Wednesday, August 1, 2018


BOISE-- Idaho’s beef industry stands as the state’s second largest agricultural industry, making it a strong contributor to the state’s economy. Yet Idaho’s cattle ranchers contribute to the community in many other ways as well. In August, the Idaho Beef Council (IBC) is one of several partners kicking off a month-long Beef Counts campaign to benefit The Idaho Foodbank. Beef Counts is an industry-driven initiative that helps put nutritious beef on the tables of the food-insecure.

Sponsored by Albertsons, Agri Beef and IBC, the upcoming Beef Counts campaign begins on Wednesday, August 1, with a BBQ from 3 -7 p.m. in the parking lot of Albertsons at 1219 W. Broadway Ave. in Boise. This will be followed by a second Beef Counts BBQ event held Saturday, August 4 from 11 a.m. to 3 p.m. at the Albertsons at 590 E. 17th St, Idaho Falls.

The events feature the popular Cowboy Ninja on American Ninja Warrior and Idaho beef producer, Lance Pekus, who will be available to greet fans and sign autographs. During each BBQ, beef will be on the menu as Albertsons serves up Double R Ranch Beef Hot Dogs with chips and a drink. A Beef Counts Raffle will complete the week’s events by providing a made-in-Idaho Sawtooth Pellet Grill and a Double R Ranch’s “Best of the West” Beef Collection to the winner valued at approximately $1,500. Raffle tickets will be sold at both BBQs, with the drawing to be held at 3 p.m. on Saturday following the second BBQ.

The events draw attention to the needs of Idaho’s hungry and the families that rely on The Idaho Foodbank for crucial meals. During the entire month of August, Albertsons and Agri Beef will donate up to $20,000 based on purchases of Double R Ranch Beef at southern Albertsons stores.

“The Beef Counts program is a great way to give back to the community,” says Trish Dowton, IBC Secretary/Treasurer of the Board and Pahsimeroi valley rancher. “As a rancher, I believe strongly in the quality and commitment that goes into producing beef and beef products in this state. As a good neighbor, I and other ranchers want to make sure that all Idahoans have access to the nutrient-dense protein of our beef.”

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